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2015
06-23

seo的思維決定著優化的最終成敗

seo的思維決定著優化的最終成敗 - 第1張  | 楓葉樹seo博客? ? ? ?搜索引擎一直在倡導用戶體驗,可見用戶體驗在搜索引擎心中的地位。什么是用戶體驗呢?筆者的直觀理解,把用戶當做衣來伸手、飯來張口這種人,一切需要動腦筋的事情簡單化,放在他們面前,這就是用戶體驗。網站架構設計精美是用戶體驗的根本,但這些都不夠,seo思維才是用戶體驗的核心。

相信新手對于seo技術并不陌生,但seo思維卻似懂非懂。筆者的理解是,seo思維包括了seo技術,SEO思維是什么?1、用戶體驗2、網站架構設計3、網站內容4、引導用戶。下面我們一起來了解什么才是seo思維?

用戶體驗

在互聯網界,把用戶體驗做到極致的非360董事長周鴻祎莫屬。看他對用戶體驗的理解:1、超出用戶預期所想所得2、能夠引起用戶的一些共鳴3、細節東西貫穿整個網站。說到用戶體驗,會考慮到搜索引擎的用戶體驗,網站自身產品圖片及內容的體驗,及外部建設的引導用戶體驗,做SEO只要把用戶體驗做到極致,排名也好,還是營銷也好,一切都變得那么容易。

網站架構設計

搭建網站架構是seo技術的基礎部分,直接決定用戶第一印象是好是壞。網站架構需要考慮SEO,比如代碼盡量精簡化,刪除不必要的空格、注釋、垃圾代碼,保持頁面代碼的整潔性。要注意導航避免使用圖片及flash,頁面少用frame框架,這些都對搜索引擎造成麻煩,面包屑導航盡量采取首頁-欄目頁-文章頁的樹狀形式,首頁(樹干)、欄目頁(樹枝)、文章頁(樹葉),控制在3層最佳,頁面設計采用div+css布局,Js代碼與網頁代碼分離開,最好在外部進行調用,這些對搜索引擎有利的因素我們都應該考慮。

網站內容

內容決定著網站的命運,網站想要超過競爭對手,內容質量及數量要提升,給網站增加新鮮的血液-原創文章,可以提升搜索引擎的友好度,一個網站真正體現對用戶有用的東西就是內容,如果你網站建設多么美觀,但沒有對用戶有用的內容,我保證,用戶看不超過3秒就退出頁面,長期下去,網站遲早都要被判死刑。

引導用戶

引導用戶是seo思維中很重要的部分,這里我們拿問答、博客、論壇來舉例,很多人以為這些平臺是發外鏈的好地方。我們拿問答平臺來舉例,比如用戶問:廈門最好的婦科醫院在哪里?我們可以這樣回答:廈門婦科醫院有很多家,每家擅長的技術也都不一樣,都有各自專注的領域,不過我朋友上次去了廈門婦幼保健院,治療效果還是很不錯的,這家專注婦科疾病治療好幾十年,不過話說回來,還是要看你自身的需求去選擇,希望對你有幫助。

總結:通過以上的幾點總結,我們可以得出,用戶體驗更好并不是完全取決于seo技術,更大的程度要結合SEO思維,只有SEO思維才能讓搜索引擎更加喜歡你網站,讓百度對網站甚是青睞,利用seo思維來做網站,一樣可以達到很好的營銷效果。


seo的思維決定著優化的最終成敗》有 10 條評論

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