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2015
06-28

如何做好網站用戶體驗

如何做好網站用戶體驗 - 第1張  | 楓葉樹seo博客

用戶體驗有多重要?舉例說明,我運營的網站一年訪客累計加起來有10萬IP,注意是一年時間才十萬ip,有些大型的網站一天的訪客都有幾十萬,一年10萬的IP的訪客并不多,平均每天才幾百IP。這就是用戶體驗的區別,用戶體驗的好的網站每天的IP都有幾十萬,用戶體驗差的網站每天IP只有幾百個甚至更低。明白了用戶體驗的重要性,今天我們一起聊聊如何做好網站用戶體驗。

1:做好內容

內容是一個網站的核心,也是網站吸引訪客和留住訪客的法寶,擁有高質量內容非常重要,內容不光是從文字下手,還有每一篇文章的配圖都要做到經典,文章的配圖應該和內容有相輔佐的作用,配圖的作用一方面是防止用戶閱讀疲勞,另一方面是讓用戶能容易理解文章的內容的意思。

2:網站的模板

模板是網站外表的重要一點,美好做好能給用戶很好的視覺體驗,模板有點像人穿的衣服人靠衣裝、馬靠鞍,網站靠模板提高形象。比如以前我見過一個關于眼科醫生做的一個關于眼睛知識的博客,模板整個顏色是綠色的,這位站長考慮了訪客群體,他的博客訪問群體大部分都是眼睛有問題的用戶,綠色是給眼睛體驗最好的顏色,很多用戶訪問他的博客都表示視力好了很多,這就是網站模板配色的力量。

3:網站的訪問速度

3秒的重要性,一般網站打開的速度超過3秒打開的網站流量不會太高,用戶不會浪費時間等著,所以網站的打開的速度盡量控制在3秒之內。多花點錢選一款好點的空間或者云服務就能保證網站的速度了。

4:網站的安全

網站最擔心被掛馬,如果用戶發現訪問這個網站后電腦突然中毒了,那么用戶會毫不猶豫的將這個網站拉入黑名單,甚至向安全聯盟舉報。作為站長的你可以給網站的域名DNS換上第三方的加速DNS比如,百度云、加速樂,在給網站的服務器里安全上安全狗、360等安全軟件。

總結:其實,現在草根站長做網站最難的就是做內容,網站的模板、訪問速度以及網站的安全,這些都是網站的基本常識,一般的有點建站基礎知識的站長都能做到,最難做到的就是網站的內容,一方面是搜索引擎提倡原創內容,另一方還要講究用戶的喜歡程度,做好內容太難了,現在大部分網站編輯寫的文章標題都是寫給搜索引擎看的,不是寫用戶看的。


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