首頁 > seo核心技術 > 五大核心因素決定網站關鍵詞排名
2015
07-04

五大核心因素決定網站關鍵詞排名

五大核心因素決定網站關鍵詞排名 - 第1張  | 楓葉樹seo博客

大家都知道,我們做網站優化的目的就是讓指定的關鍵詞獲取一個良好的排名,那么要想讓關鍵詞獲得良好的排名,我們就必須知道影響關鍵詞排名的核心因素,因為只有知道了影響關鍵詞排名的核心因素,我們才能針對這些因素去優化,去改進,去提升。接下來,武漢seo小強就為大家分享五個影響關鍵詞排名的核心因素。

1、關鍵詞的位置、包含度

一個頁面的關鍵詞想要獲取排名,首先了解網站內容和標題的匹配情況,而關鍵詞位置最好出現在標題中,并且標題要包含關鍵詞,頁面的內容圍繞關鍵詞進行描述,相關鏈接同樣圍繞關鍵詞展開。

2、關鍵詞的相關度、識別度

這三個因素直接影響關鍵詞的排名,任何內容都是圍繞關鍵詞展開,相關度高才是高質量的頁面,有利于排名;頁面的識別度,對于搜索引擎來說,最喜歡的就是文字,因為能識別,對于圖片、JS、視屏是無法識別,這時就需要針對這些不能識別的做優化,圖片做 alt屬性,描述圖片所要表示的內容,不同的圖片有不同的屬性,一樣的屬性純屬作弊;JS、視屏優化處理,才能讓搜索引擎識別頁面;

3、鏈接指向入口

鏈接指向,是引導搜索引擎來到頁面,給一個鏈接入口,也就是指明方向,讓搜索引擎輕松的來到頁面,最主要優化的是代碼,簡潔的代碼,順暢的路徑提高頁面的加載速度,搜索引擎抓取難度,順著鏈接抓取,就要給搜索引擎一個入口。

4、數據分析(停留、跳出、回訪、隱性)

網站關鍵詞離不開數據的支撐,了解網站的訪問情況,才知道下一步該怎么做。網站只要裝了統計工具,關于停留時間、跳出率、回訪情況一目了然,從停留時間可以了解每個頁面的綜合評分;跳出率了解關鍵詞與頁面的相關性,跳出率高說明相關性低;老客戶的回訪,說明內容是有價值的,關鍵詞與頁面相關度很高;隱性的,是看不到的,如果網站長時間打不開,網頁有木馬,有風險,自動獲取用戶資料,這種情況就會導致網站直接掛掉,是獲取不到排名的,必須針對性的處理。

5、搜索引擎對網站持續信任度

信任度是建立在時間的基礎,跟內容更新時間,網站年齡,流量的穩定性,網站的 相關性, 用戶回訪, 持續用戶鏈接推薦等因素來維持信任度,首先讓搜索引擎信任這個網站,這樣才會有更好的排名喲。

總結:以上這些就是影響關鍵詞排名的五大核心因素,這五點看起來非常簡單,但是要堅持操作才能看到效果。因為關鍵詞的排名不是一朝一夕的事情,只有堅持,你的關鍵詞才能上來。


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