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2015
07-10

seo差異化策略讓你秒殺競爭對手

seo差異化策略讓你秒殺競爭對手 - 第1張  | 楓葉樹seo博客

互聯網上SEO競爭越來越激烈,我們如何在現有基礎上超越對手,而且可能我們的對手已經做了好多年,而我們是剛入道的公司,或者剛剛從事這個行業,剛剛進入互聯網,我們各方面可能都沒有優勢,在網站的年齡,數據的積累,外部鏈接的建設,我們都很難超越競爭對手,但是我們有一個優勢,就是我們可以選擇不同的策略,我們可以從零開始,所謂船小好調頭!

我們如何來做?武漢seo今天重點談談搜索營銷或者說是網絡營銷的差異化,要做好一個網站的運營,尤其是剛剛進入互聯網這個領域,差異化就顯得非常重要,也就是我們如何給我們自己來定位,我們首先要分析我們的競爭對手,他們在做什么?做什么樣的關鍵詞?什么樣的網站布局,什么樣的營銷方法,什么樣的內容?而我們要與之不同,如果我能跟他用同樣的說法來做,成功的幾率非常之小!

其次,我們要考慮用戶的需求,他們的需求是什么?是哪方面的資訊,視頻,還是資料下載等等,這些內容當中是否還有沒有被滿足的?我們就可以從中尋找切入點,做到小而美,小而精,從而達到我們自己的品牌,以一個切入點為突破,當這一點做的非常成功之后,我們就可以迅速的擴張,獲取我們用戶的青睞,為用戶提供全方面需求,超越我們的競爭對手!

我們的差異化包括很多方面,比如我們的內容差異化,網站布局差異化,提供給客戶的資源差異化,信息的差異化,等等,比方說別人代做資訊站,我們可以用視頻來滿足人們對資訊的需求,別用視頻來做,我們可以用音頻來做,別人用文章來做,我們可以用資料下載來做,別人在做價格和新聞,我們要做品牌,技術,總之,就是和競爭對手要與眾不同,為客戶提供獨特的價值,這才是搜索引擎把我們網站排名提升的關鍵!

如何在布局上差異化,幾乎所有的網站,尤其是一些企業網站,我們打開首頁最先能看到的幾乎就是一張頭圖,然后就是企業信息,產品圖片!我們可以做得更好,做不同的布局,比方說,客戶一進網站我們提供給客戶最需要的信息,如果他想要圖片,我們去把圖片展現在第一的位置,如果他需要價格,我們就把價格放在最上邊,如果他需要品牌,我們就做一些品牌放在網站最醒目的位置,總之,我們要與眾不同。

總結:差異化說起來很簡單,但真正如何落實到網站的布局,要經過數據的分析,來分析用戶,分析競爭對手,盡管這個過程可能比較慢,但是一旦按照這個過程來做,對后期的網站seo優化,網站整體的流量的一個提升,幫助十分大,所以,這個過程不可以省略,而且應該重視!


seo差異化策略讓你秒殺競爭對手》有 27 條評論

  1. 鯉魚水仙 說:

    博主說得挺牛逼的,可是在考慮差異化的同時還要兼顧網站流量排名不是那么簡單吧!

  2. 博主說的很專業很有意見性,第一次來訪,贊一個,寫得真的很不錯!

  3. 用戶體驗是首位把

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      hi my name is coralI have read about mixi and i am really interested .i wonder if i could get an invite tooit seems very inieresttng to be able to talk to more people sinceone day i hope to work in japan.thats only if u have any left ;_; thank you

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    學習了,同意差異化

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  5. 草根也許根本沒有發聲的機會,或者說,草根出頭的日子需要很長的時間,為此,我們這些草根何不試著報團取暖,來縮短出頭的時間呢?

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    文章不錯非常喜歡

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    文章不錯非常喜歡

  9. seo前期分析很重要,后期如何執行,效果如何全看前期分析了。如何從紛亂的信息中找到出路很關鍵。

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