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2015
07-15

新聞營銷讓你瞬間成為企業網站推廣高手

新聞營銷讓你瞬間成為企業網站推廣高手 - 第1張  | 楓葉樹seo博客

新媒體營銷是企業最為常用的一種企業宣傳營銷模式,而隨著網絡的發展,更好的推進網絡營銷SEOer結合優化技術將其引用到了網站推廣中。新聞營銷模式其實就是熱點軟文營銷,而其中的不同就在于新聞營銷有它獨特宣傳特點:目的性、傳播性、炒作性。

網站推廣中的新聞營銷模式主要是結合當下的熱點新聞來進行的一種企業宣傳形式,類似于文字廣告,但是要求選擇的新聞熱點要和企業本身有一定的關聯,生搬硬套,不匹配的新聞只會被搜索引擎的匹配規則KO出局。所以,如果你認為新聞營銷只是簡單的熱點搜索、新聞撰寫、網站更新那就大錯特錯了。

新聞營銷模式要求,在新聞題目上要別出心裁獨樹一幟,能夠引起用戶停留、閱讀的欲望。所謂畫龍點睛用在新聞營銷上也就體現在網編對于新聞標題的擬定了。

而內容上的要求就相對寬松一些,不過第一要求新聞的熱度要高,這樣在用戶匹配搜索時可以迅速找到網站新聞;

第二,注意熱點新聞與企業的匹配融合度,自然的接洽而非為了熱點新聞而做網站內容;

第三,企業站新聞營銷要盡量將產品信息與新聞熱點融會貫通,給用戶的感覺是在讀一篇當下的時事新聞而不是企業產品宣傳的軟文。當然這些的考究就要看網編的文字功底和新聞敏感度了。

企業站選擇新聞營銷的模式主要是看中其獨特的宣傳特點,下面我們就站在SEO的角度分析一下:

第一,新聞營銷的傳播性不是簡單的新聞擴展,而是企業品牌口碑宣傳。

任何形式的新聞都是具有傳播性的,某種程度上來說新聞題材的文章往往能夠獲得更多用戶的關注。一篇以熱點新聞為載體的企業宣傳軟文,能夠更容易的被用戶所接受,而其中涉及到的企業也將會隨之被用戶付諸于口,從而形成線上轉載線下口碑宣傳,加上企業網絡品牌建立。

第二,新聞營銷的目的性不是單獨響應熱點,而是借熱點宣傳企業產品。

做網站推廣的最終目標是完成銷售,打造企業網絡品牌。我們選擇利用熱點新聞的新引力將用戶的目光自然過渡到產品上來,巧妙而有直接的促成網站的轉化率。而用戶在瀏覽網站新聞時卻沒有阻礙用戶的初衷,得到了需要的信息,而附加的了解了企業產品。

第三,新聞營銷的炒作性不是單純廣而告之,而是對企業本身的一種營銷。

講到炒作估計第一印象就是不厭其煩的狗仔隊和網上浩浩蕩蕩的水軍,每條被其炒作的新聞都會如蝗蟲過境般造成不小的影響。在企業新聞營銷中的炒作不是讓你無中生有亦不是狗皮膏藥一樣緊跟不去,而是將新聞與企業信息完美結合的軟文以不影響他人利益的合法方式進行傳播式放大。將企業本身作為一種“產品”進行包裝營銷。

總結:不知道大家是否發現,很多行業站即便總體排名不是很好,但是如果一條結合熱點新聞的軟文作為主推被置于網站中會獲得不錯的排名,但是如果沒有對該條新聞進行維護,那么排名也只是曇花一現。


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