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2015
07-16

六個黃金推廣技巧讓你做好論壇的前期推廣

六個黃金推廣技巧讓你做好論壇的前期推廣 - 第1張  | 楓葉樹seo博客

一個論壇的成與敗,主要看這個論壇的前期推廣做得怎么樣。只有前期推廣來了用戶,論壇的排名時間才會縮短,而不是等排名上來以后用戶找到我們的論壇才來注冊。論壇是一個社區,社區是以人為主要因素,所以論壇完善以后就需要做用戶推廣。今天我就為大家分享六個論壇前期推廣的方法:

1、注冊論壇的好處

在我們的論壇沒有知名之前用戶憑什么要來論壇注冊呢?既不能有良好的排名也不能獲得有效的外鏈,那怎么辦呢?所以要先告訴用戶注冊論壇能有什么好處,既然我們沒有排名也沒有收錄,那我們就給用戶來一點實際有用的東西。比如注冊我們的論壇有專業解答員給你解答問題,比如研究中心的論壇就有專門的解答員詳細解答用戶提出的問題。也可以贈送用戶一些小禮物,比如注冊可以下載資料,而這些資料用戶在平時需要嗎,但是很難集中找到的資料。但是需要注意的一點是一定要留下懸念,就是用過戶下載了一次還會再來。你的論壇會持續提供這樣的資料供用戶來下載,研究中心的公開課錄音就是很好的一個案例,我們每天的錄音下載量上千次,也就是說一個錄音帶來不止一千個ip的點擊。

2、限制你的注冊

限制注冊就是要告訴用戶我的論壇不是任何人都可以來注冊的,要讓用戶有一種想要得到,但是有不能馬上得到的感覺。越是不容易得到的東西,用戶就越想去得到。而越是容易得到的懂東西用戶就會想:肯定是沒人注冊所以才要我去注冊。所以要設置門檻,這個門檻可以是邀請注冊,需要有用戶的邀請碼才能注冊。在論壇最開始的時候累計一些用戶,然后由這些用戶發放邀請碼注冊論壇。你可以可以用自己的小號潛伏在群里面發放邀請碼,當然前期需要多潛伏幾個小號,然后用不同的賬號互相頂的形式在群里推廣,然后用其中的一個賬號發放邀請碼。在一輪下來活躍的群能邀請到20個以上的注冊用戶。

3、告訴你如何注冊

教用過戶注冊的形式主要是為了防止機器人注冊,論壇一旦有群發器在群發就很難管理好。基本上一天上千個垃圾帖,導致收錄一些垃圾內容甚至關閉論壇。所以在注冊的時候可以告訴用戶如何去注冊,然后點擊鏈接進入注冊,這樣的鏈接機器就沒法識別注冊了。二八推前期就是用這種方式邀請用過戶注冊。

4、給予你邀請碼

給予一部分用戶邀請碼就會讓用戶有一種榮譽感,認為自己也是論壇高層的一部分,有義務去幫助論壇做宣傳。但是這部分用戶需要有一定的限制,比如積分達到多少才可以有權限或者是威望值達到多少有幾個邀請碼。一部分用戶有邀請碼的好處就是給予這部分人榮譽感,給予注冊了的用戶一個奔頭,沒有注冊的用戶一個期盼和門檻。這樣論壇才能持續運營下去。

5、限制的時間和名額

邀請用戶注冊以后不能無限期可以使用,有的用戶發放一個邀請鏈接長時間沒有使用,過了一點時間就找不到或者壓根忘記這件事情了。如此一來就會遺失一些用戶,所以邀請鏈接也要在設定的時間內注冊。比如一天或者一個小時,那么不同的用戶擁有的邀請權限也不一樣,等級越高能發放的邀請碼就越多,隨著威望值提升,邀請碼的數量也提升。

6、你必須邀請人

并不是所有人都會去使用邀請碼這個權限,可能只有少部分人會去主動邀請朋友來注冊,怎么激發這部分人的使用熱情呢?就是利用其它的權限,比如資料下載或者是文章發布數量。你需要達到威望值就必須要邀請幾個好友才能達到這個權限,邀請到5個好友以上就可以每天發布5篇文章,或者是下載論壇的資料。那么這部分用戶就會為了能多發布文章會去邀請其他用戶來注冊。

總結:論壇的推廣首先要告訴用戶注冊的好處,然后設定一定的門檻,但是又不是那么難得到這個名額,只需要稍微的工作就能注冊得到賬號。然后再用病毒式營銷方式,讓用過戶幫你去宣傳推廣。

 

 


六個黃金推廣技巧讓你做好論壇的前期推廣》有 7 條評論

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