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2015
07-21

你有沒有認真分析過網站的site數據

你有沒有認真分析過網站的site數據 - 第1張  | 楓葉樹seo博客

我們知道seo是在一個過程,并不是一蹴而就的,seo網站優化是一個不斷改進、修改的過程,其中基礎優化對我們來說很重要,武漢seo小強給大家透析一下site數據的分析方法。對于基礎優化我們能夠從site的數據診斷中分析出來,也就是說,在優化過程中我們必須通過對于site數據的不斷診斷優化處理,來提升我們網站的基礎優化水平,從而達到穩定關鍵詞排名和突破流量瓶頸的目的。

一、為什么應該分析site數據

1.我們在對一個新網站進行優化的時候,對于用戶需求的把控并不是特別清楚,無論是頁面的布局還是內容的建設也只是我們從經驗出發去做的,只有我們網站有了流量和點擊以后,通過分析site數據才能看出我們當初對于需求的判斷是否是正確的。

2.我們知道行業用戶的需求是在不斷變化提升的,我們網站真正用戶不僅包括購買我們產品的用戶,還包括搜索關鍵詞進入網站進行其他行為的用戶,比如查找資料、尋找某個知識的解釋說明或者同行業網站尋找友情鏈接資源等等,要知道這些用戶的點擊和訪問對于我們網站的關鍵詞排名也是有貢獻值的,我們要從網站的site數據中分析我們網站的內容是否滿足了這些需求,對于我們突破流量瓶頸是有幫助的。

二、site數據應該如何分析

1.做好基礎優化

基礎優化主要指的就是一個網站site數據是否健康,不論是度過考核期的新網站還是老網站我們通過site看收錄的數據是否在一個合理的范圍內,如果site數據和我們網站的頁面嚴重不符合過多或者是過少,有可能就是垃圾頁面或者降權等等前兆,我們就需要注意。

2.清除垃圾頁面

如果我們的site數據處在一個合理的范圍內,那么還要看收錄中是否存在垃圾頁面,垃圾頁面主要包括邊緣頁面、空頁面以及死鏈接頁面,邊緣頁面主要指的是用戶搜索關鍵詞進入網站不一定去看的頁面,比如:企業新聞、行業新聞、家居風水等等這些,空頁面商城站要格外注意,比如商城站的購物車。注冊頁面等等,我們在site數據中發現上面這些頁面的時候,我們要在網站去掉其入口,并且及時的用robots屏蔽掉。

3,根據需求增加內容

如果我們分析出行業用戶的需求已經提升變化,比如除了購買用戶的需求以外出現了尋找資料、解答問題等等需求,而我們的收錄數據中卻沒有這些內容,那么我們就要把這些內容做上去,并且在后期的site數據中跟蹤內容的收錄情況。

總結:site數據的診斷和優化是貫穿在網站整個優化過程的,不斷的根據需求的變化對我們的內容進行調整和修改,這樣才能進一步的去突破我們的流量瓶頸。


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