首頁 > seo優化知識 > 如何巧妙利用面包屑導航做好網站SEO優化
2018
09-23

如何巧妙利用面包屑導航做好網站SEO優化

關于面包屑導航的介紹以及在SEO中怎么優化,我查閱手里所有的書籍資料和電腦硬盤上資料,就連上網查閱關于這方面的介紹都不多。記得三年前參加網絡營銷培訓時,關于面包屑導航的介紹及在SEO中作用,講師也是不到十句話就把這些問題講完了。總結起來,面包屑導航在網站當中的作用似乎不是那么重要。

但是它真的不重要么?SEO并不這么認為,我們不能因為某方面問題有關介紹的資料太少就理所當然地判定為這個不重要,而不需要浪費時間去理解它。畢竟面包屑導航也是SEO優化當中的一部分,作為專業的SEOer甚至是老司機SEOer,有關SEO優化當中涉及的問題都不應該略過。

關于面包屑導航的理解

面包屑導航來自于一個童話故事,有兩小孩子分別叫”漢賽爾和格萊特”,這兩個人在穿過森林時迷了路,但是這兩小孩子很聰明,因為他們沿途走過的地方都撒下了面包屑,他們順著面包屑找到了回家的路。從此,面包屑導航的概念就誕生了。

現在幾乎任何一個網站都有面包屑導航(首頁除外),例如打開網站的一個文章頁,如圖所示:

如何巧妙利用面包屑導航做好網站SEO優化 - 第1張  | 楓葉樹seo博客

如果你點擊這里的首頁,那么你直接回到了網站首頁,但是如果你點擊SEO優化技術,那么你就進入到了SEO優化技術的欄目頁。其實呢,你完全可以把“>”看成大于號,即網站首頁大于欄目頁,欄目頁大于文章頁。再拿小學的算術來理解,比如“3>2>1”,“3”就相當于網站的首頁,“2”就相當于網站的欄目頁,“1”當然就是最終端頁面即文章頁。說到這里,我相信大家都應該理解了。

面包屑導航的作用

從用戶體驗上,尤其是在內容頁中,面包屑導航顯得更加有層次感,用戶一眼就知道自己瀏覽頁面的所在位置,即使用戶快速瀏覽各個頁面,只要有面包屑導航就不會“迷失方向”。

從搜索引擎上,利于搜索引擎蜘蛛抓取各個頁面的效率,搜索引擎蜘蛛抓取完頁面也能從面包屑導航的路徑原路返回。

面包屑導航SEO優化

1、使用文字鏈接,不要使用JS或flash,如果非用不可,那么最好在頁面底部加導航文字的鏈接(前提是在不影響用戶體驗的情況下);

2、面包屑導航盡量包含關鍵詞,比如在首頁>欄目頁>正文中的“首頁”可以考慮換成核心關鍵詞,前提是不要因此影響用戶體驗哦,否則會適得其反;

3、在首頁>欄目頁>正文中的“正文”,可以改成文章標題,做SEO優化的網站,發文章時標題往往會包含長尾關鍵詞,所以“正文”改成文章標題有利于文章在搜索引擎中的排名。小編在自己的網站嘗試過,但是在手機端瀏覽體驗不太好,所以小編只好放棄了;

4、不要因為SEO優化而影響了用戶體驗,在上述2、3點中,如果文章標題比較長那么很容易影響用戶瀏覽體驗,尤其是在手機端。即使把排名做上去了,用戶體驗不好,那么照樣會被打回原形。


如何巧妙利用面包屑導航做好網站SEO優化》有 10 條評論

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