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2018
10-05

站內優化之內鏈結構該怎么進行布局

內鏈是整個網站的脈絡,內鏈的布局直接影響到網站的收錄、關鍵詞排名以及跳出率。首頁內鏈布局的好能帶動內頁長尾詞排名,而內頁的內鏈布局好能傳遞權重給首頁,并且能降低網站的跳出率。內鏈布局需要注意需求、數據分析、文案、錨文本。

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1:文章內部需要時才出現

一些SEO盲目的在文章內部添加鏈接,又或者盲目的一個鏈接都不讓添加,這都不正確。對于文章內部的鏈接需要時就添加,不需要時絕對不要添加。比如在文章內部提到一個技術名詞,而用戶可能不懂,那么可以做一個內鏈鏈接到具體的頁面。

(1)鏈接針對性的結果頁。不管是技術名詞還是操作方法,所有的錨文本鏈接的頁面一定是一個具體的頁面。比如我在講述一個關于如何做外鏈的一句話,而大部分人正好不知道怎么做外鏈,那么我講“如何做外鏈”這個錨文本鏈接到一篇如何做外鏈的文章。而不是關于外鏈的一個網站或是一個欄目頁,因為不管是首頁還是欄目頁都會給用戶增加選擇困難。

(2)錨文本放在文章中是讀的通的。不管怎么加入鏈接都不會影響閱讀本身,比如在一句話里面提到“做外鏈”這個動作,但是你不愿意用這三個字做錨文本,你可以用一個括號解釋(不會做外鏈可以閱讀外鏈怎么做)這事你便可以用你想要的關鍵詞做錨文本。

2:文章下面的相關文章

文章底部的相關文章不建議做太多太雜,4篇最好,8篇為最上限。推薦的文章根據關鍵詞匹配原則(例如:長尾關鍵詞怎么做一文的相關文章肯定是有關長尾關鍵詞的),也可以按照用戶的閱讀前后次序推薦(例如:一只羊一年掙多少錢一文的推薦文章可以是一只羊一年需要多少成本)看了利潤的人可能會對成本比較感興趣。用戶閱讀習慣需要根據網站數據分析的出來。

3:整個頁面的相關頁面

中大型站點的欄目頁并不僅僅只是說明一個問題,用戶在看完一個頁面后可能對內容差不多的其他的頁面還感興趣。所以中大型網站欄目的底部會有“你可能還會感興趣的內容“,這樣的內鏈不僅不會被當做作弊,還能降低用戶跳出率。

4:鏈接的元素要做文字解釋

網站的的圖片、動畫、視頻等搜索引擎沒法識別的元素都要做文字解釋,并且需要做文字的鏈接。比如一張西瓜圖片,不僅圖片要做鏈接,圖片下面還要做文字:西瓜,而且”西瓜“二字還要做鏈接。

如果是視頻和動畫,需要在視頻和動畫的下面加上文字解釋。

5:欄目頁也可以做其他網站的內頁鏈接

欄目頁不僅可以做本站的鏈接,還可以做二級域名下的推薦鏈接,甚至其他網站相關內容的鏈接。

做鏈接推薦的好處是:1、降低跳出率。2、相互的鏈接可以提升內頁的權重。


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