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2018
10-14

武漢seo小強手把手教你如何制作網站優化方案

網站優化的關鍵在于制定和實施完整的網站優化方案,若想要做好網站優化就必須要制定出一套適合自己的、可執行的網站優化方案。一個可行性強的優化方案可以讓我們的思路更加清晰,有目的性、針對性的進行優化,但是往往很多站長朋友都不知道一套完整的網站優化方案該從何入手。下面我們就來講一講如何制定一套完整的網站優化方案,希望大家能夠從中獲益。

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1、介紹當前網站情況

制定網站優化方案,肯定首先是需要先介紹現在網站的優化情況,網站的權重、外鏈、收錄、關鍵詞排名等,最好以圖片形式呈現,這樣比較直觀。

也可以和優化后的網站情況做對比,同時介紹網站的主關鍵詞是什么、網站定位和運營的方向是怎樣的,讓我們更加清晰地了解現在網站的情況,清楚網站應該如何優化。

2、整個站點頁面標題、關鍵詞、頁面描述的設置

如果認為現有網站的標題、關鍵詞、頁面描述的設置不恰當,可以寫下標題、關鍵詞、頁面描述的設置修改方案,并寫出修改的原因。同時要布局好整個網站,以首頁設置一個或多個目標關鍵詞,欄目頁做相關關鍵詞,內容頁做一個長尾關鍵詞為原則來進行整個站點頁面的設置。

3、站內結構優化分析

分析網站的站內優化情況,例如網站結構設置是否合理、網站導航優化是否利于用戶體驗、內容的排版及內鏈的設置是否符合用戶體驗、網站程序是否存在冗余代碼、URL結構是否保持靜態化、頁面風格的修改等,這些都要寫進優化方案中去,只要有任何不合理的站內優化都可以放進方案中。

4、外鏈建設策略

網站優化中必不可少的就是外鏈建設。外鏈可以增加網站的曝光率,讓網站被更多的用戶看到,也可以提高關鍵詞排名以及網站的權重,因此外鏈建設也是很重要的。

可以在方案中寫出外鏈建設要通過哪些平臺做外鏈,預計一個周期內可以增加多少外鏈,每天計劃能做多少外鏈,還有友情鏈接建設也一并寫進網站優化方案中。

5、SEOer的工作內容

網站優化方案中要寫出SEOer的工作內容,包括做多少個B2B平臺推廣,文章內容優化比較多的是咨詢內容的優化以及產品頁面的優化,內容更新優化是大多數SEOer們常用的優化方法。

所以可以在方案中計劃每天寫多少篇文章以及其工作內容,如果是有一個SEO團隊的話,那么就要寫出每個團隊成員需要做的工作內容,計劃需要完成的工作量。

6、分析競爭對手網站

對于優化方案的撰寫,最主要的是分析競爭對手網站的情況,分析競爭對手網站關鍵詞的排名、權重、收錄、各個頁面關鍵詞的設置。

通過這樣的分析,讓自己知道網站關鍵詞優化的難易度,合理制定SEO策略。分析和學習競爭對手的優化方法、如何布局關鍵詞、有哪些做外鏈的平臺等。

7、預估未來網站優化情況

根據上面的優化方案對網站進行一個周期的預估,預估網站的關鍵詞排名情況、網站的收錄外鏈情況,網站的權重情況,預計網站未來有多少個ip進來。一般來說,三個月預估一次較為合理。

其實網站優化方案撰寫起來很簡單,只要把握以上幾點,相信就可以寫出很好的優化方案了。此外,在撰寫方案時要遵循真實的態度,以防日后完不成方案指定的目標。

按照上述所寫的去做,這樣的話在優化的過程中我們才能不慌不亂,才能穩中取勝。


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